Google Ads Conversion for Click to Chat Plugin

Click to Chat helps us to track WhatsApp interactions as Google Ads Conversions, making it easier to measure campaign performance and user engagement.

How it Works:

When a user clicks on the WhatsApp button, the plugin triggers a Google Ads Conversion event using the provided Conversion ID and Conversion Label.

Enabling Google Ads Conversion:

Navigate to: Click to Chat → Other Settings – Analytics – Google Ads Conversion

• Enable the “Google Ads Conversion” option.

Configure Google Ads Conversion Tracking and connect it with the Click to Chat plugin to measure leads generated from ad clicks

Step 1: Create a Google Ads Conversion Action

• Log in to your Google Ads account.
• Complete the required account setup details if not already done.
• Navigate to: Goals → Summary

• Click Create Conversion Action.

• Select Website as the conversion source.

• Under Conversion Category, choose Contact.

• Click Create and Continue.

Configure Conversion Settings

• Enter your website URL.
• Select Add a conversion action manually.
• Click Save and Continue.

Get the Event Snippet Code

Under Set up your Google tag and event tags:

• Locate the Set up Google tag section.

• Click See event snippet.
• Choose Click as the interaction type (to measure button clicks).

• Copy the generated event snippet code.
• Click Close after copying the code.

If needed, you can also use the Email instructions to webmaster option to send the setup details.

Get Conversion ID and Label (Using Google Tag Manager Tab)

• Navigate to the Use Google Tag Manager tab.
• Copy the:
  • Conversion ID
  • Conversion Label

• Add Conversion ID and Conversion Label (we can find them in our Google Ads account under the Tag Setup section).
  

Add Conversion Details in Click to Chat Plugin

• Go to your WordPress Admin Dashboard.
• Open Click to Chat → Admin Settings.
• Paste the Conversion ID and Conversion Label into the respective fields and save the changes

Note: Ensure we have the Global Site Tag (gtag.js) installed on our website for conversions to be tracked properly.

Verify Conversion Data

After completing the setup:

• You will be redirected to the Conversion Summary Page.
• Here, you can track conversions such as:
  • Leads
  • Contact form submissions
  • Click-based interactions from ads

⏳ Note: Conversion data may take up to 24 hours to appear in Google Ads reports.

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PRO Version Benefits:

• In the PRO Version, the plugin automatically sends the Google Ads Conversion event without requiring us to set up or call the gtag_report_conversion function manually.

• This streamlines tracking and ensures accurate conversion reporting with minimal setup.

Using Click to Chat’s Google Ads Conversion integration, we can easily monitor the effectiveness of our ads and optimize our marketing strategies based on real user actions.

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Additional Resources

Create Event from Google Tag Manager using dataLayer – send to Google analytics – Click to Chat

Setting up Meta Pixel Event Tracking with ‘Click to Chat’

Webhooks

Event Tracking for WhatsApp Button with Click to Chat Plugin in Google Analytics